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Ecommerce accounting for online stores

Manage your online store cashflow with accurate books and back–office support.

Ecommerce accounting for online stores

The best in ecommerce integrations

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Dedicated accountant, unlimited support

Personal, expert ecommerce support

Meet your finance expert who knows your ecommerce business inside and out. Together, you’ll establish the right financial foundation, from the best tools to financial projections. We’re your finance partner from the start.


Accurate statements every month

Get monthly statements that are easy to understand and include the numbers that matter, like your P&L and expenses. Our software auto–categorises and identifies errors, while your financial expert reviews and tailors every set of books. The result? Monthly reports with unmatched accuracy.


Unrivalled Accountancy Services

Our dedicated ICAEW ACA Chartered accountants are experts in professional services, boasting over 10 years’ experience from the world leading Accountancy firms. Your dedicated accountant will always be on hand to answer any questions about your business. You can contact them via email, WhatsApp, phone, or meet them in person.


One–stop finance shop

Through Count bookkeeping, accounting and tax services - get full finance support for your business. Need help invoicing your clients or building project–cost reports? With extended or CFO services, we’ll help you make smart business decisions based on your numbers.


Frequently asked questions

Count serves ecommerce customers of all shapes and sizes including online-only, multi-channel, and direct-to-consumer brands.

We have customers using every major ecommerce platform, including Shopify, Amazon, WooCommerce, Magento, BigCommerce, and Salesforce Commerce Cloud.

There are three different ways we calculate Cost of Goods Sold (COGS), depending on your business:

– For product COGS (i.e. the actual cost of the items sold), we base our calculations on inventory information you share with us.

– For Merchant Fees and Shipping COGS, we track your metrics automatically and categorise your variable expenses there.

– For other variable costs you wish to track as COGS, we work with you to create accounts and categorisation rules to implement this for your business.

Our automation pulls this information directly from your store, ensuring you have accurate figures for both items month–over–month.

Count makes inventory updates in your financial statements every month based on data provided by either the customer or the source of truth for customers’ inventory (e.g. a system like Tradegecko).

Yes, Count can separate merchant fees of all types in your Profit and Loss statements.


Yes, Count can break down your revenue and costs in your Profit & Loss statements by product and/or channel.

Yes, we offer an end-to-end VAT tax solution.

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Handle all your accountancy requirements

Count goes beyond traditional accountancy firms to offer everything you need for your business's financial management.


Get your accounts and bookkeeping handled seamlessly, together. You’ll be allocated your own dedicated bookkeeper who will make sure your accounts are fully up to date and accurate.


Completing accounts is a complex task, so we’re here to simplify the process for you! The accurate figures we produce will enable you to make insightful business decisions as well as submitting error free tax returns.


Our ICAEW Chartered Accountants are always on hand to provide advice, filing all taxes and ensuring you’re fully compliant with HMRC. Tax services we offer include self assessment, corporation tax, VAT and R&D Tax credits.


A complete payroll service from just £5 per payslip with unlimited help from your dedicated payroll clerk. We deal with HMRC and file all your RTI returns.

CFO Advisory

Need advanced finance support? We have your back. Get the expert CFO support for your business needs, from building budgets and raising capital to financial advisory and business coaching.

R&D Tax Claim

Maximizing your R&D tax benefits Protect your R&D tax breaks, guaranteeing your claim is correct and getting all the money you deserve.Spend less time on reports Avoid digging into expenses Claims that follow the rules Predict your R&D claim with Count’s pros

Start with Count today

Signing up for Count is easy. We think once you experience truly stress-free financial processes, you won’t want to go back.